Netherlands: most sold products online, by employment status 2019

This statistic illustrates the type of online purchases of individuals in the Netherlands in 2019, by employment status. As of 2019, roughly 30 percent of Dutch individuals who are employed bought telecommunication services on the internet.

Which goods or services have you ordered online in the previous 12 months?

Characteristic	Working population	Non working population
Food products, cosmetics, cleaning products	39.9%	17.3%
Medication	10.5%	7%
Clothes and sports articles	68.2%	33.5%
Digital study or teaching material	17.7%	7.1%
Film, music	22.2%	8.8%
Books, magazines, newspapers	38.5%	18.5%
Telecommunication services	30%	16.4%
Soft-/Hardware and electrical appliances	37%	19.1%
Household goods and appliances	47%	22%
Travel and accommodation	66.4%	27.1%
Financial products or services	45.6%	20.4%
Tickets for events	60.7%	25.7%
Other purchases	44.2%	22.8%

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

October 2019

More information

Region

Netherlands

Survey time period

2019

Number of respondents

4,500 respondents

Age group

15 to 74 years old

Special properties

not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"

Multiple answers were possible.

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

Working population defined by source as: "respondents of 15 years and older with paid employment of at least one hour." Non-working population is defined as: "respondents of 15 years and older without paid employment".
Moreover, the source adds 12 to 15 year olds are not included in the questions about employment.

Citation formats