Number of international visitors to Australia FY 2023, by purpose of visit
International visitors who came to Australia to visit friends and family accounted for the largest tourist group in the year ended December 2023, at around 2.2 million people. This was followed by people visiting Australia for holidays, at just under 1.9 million people. Employment was not a popular reason for visiting Australia in 2023, with the number of visitors for employment purposes at around 200 thousand.