Mobile ad spending SEA 2019-2024

Published by Leander von Kameke, Mar 20, 2024
In 2021, mobile advertising spending in Southeast Asia amounted to over 2.5 billion U.S. dollars. Continuing its upward trajectory, mobile ad spend in the region was projected to reach more than 3.4 billion dollars in 2024.

Mobile advertising expenditure in Southeast Asia from 2019 to 2024 (in billion U.S. dollars)

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Release date

February 2022

Region

Asia, APAC

Survey time period

2016 to 2021

Supplementary notes

* Forecast.

Includes display (banners, video, rich media), search, and tablet advertising.
Excludes SMS, MMS, and P2P messaging-based advertising.

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