This statistic presents the share of consumers in a 2016 survey in Turkey who said they most prefer online methods (via mobile phone or smartphone, via tablet or via PC methods) to purchase products, broken down product category. According to the survey, 58 percent of consumers prefer to buy books, music, movies and video games online. This was followed by the clothing and footwear category, with 50 percent of consumers preferring to use online buying methods.
Share of consumers who prefer to buy products online* in Turkey as of 2016, by product category
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PwC. (December 1, 2016). Share of consumers who prefer to buy products online* in Turkey as of 2016, by product category [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/934064/consumers-preferring-to-buy-online-by-product-turkey/
PwC. "Share of consumers who prefer to buy products online* in Turkey as of 2016, by product category." Chart. December 1, 2016. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/934064/consumers-preferring-to-buy-online-by-product-turkey/
PwC. (2016). Share of consumers who prefer to buy products online* in Turkey as of 2016, by product category. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/934064/consumers-preferring-to-buy-online-by-product-turkey/
PwC. "Share of Consumers Who Prefer to Buy Products Online* in Turkey as of 2016, by Product Category." Statista, Statista Inc., 1 Dec 2016, https://internal.statista.com/statistics/934064/consumers-preferring-to-buy-online-by-product-turkey/
PwC, Share of consumers who prefer to buy products online* in Turkey as of 2016, by product category Statista, https://internal.statista.com/statistics/934064/consumers-preferring-to-buy-online-by-product-turkey/ (last visited June 18, 2024)
Share of consumers who prefer to buy products online* in Turkey as of 2016, by product category [Graph], PwC, December 1, 2016. [Online]. Available: https://internal.statista.com/statistics/934064/consumers-preferring-to-buy-online-by-product-turkey/