Most used digital channels among B2B sellers in Finland 2022

Published by Daniela Coppola, Apr 11, 2024
A survey conducted in 2022 showed the main digital order channels business-to-business (B2B) e-commerce companies use in Finland. According to 37 percent of B2B representatives, their companies run a closed online shop that requires customer registration and membership. Personalized B2B ordering systems and extended extranets were also popular order channels (33 percent and 35 percent, respectively).

Most used digital channels among business-to-business (B2B) sellers in Finland in 2022

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Release date

April 2022

Region

Finland

Survey time period

January to February, 2022

Number of respondents

201 B2B sellers*

Method of interview

Telephone interview

Supplementary notes

*Managers or others in leading positions who are responsible for their companies' B2B sales channels and sales.

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