Main issues in B2B online purchases in Finland 2022

Published by Daniela Coppola, Apr 11, 2024
In 2022, a survey revealed most common problems enterprises face when making online purchases in Finland. 21 percent of B2B representatives claimed delivery times were too long. Other leading issues were technical problems with order systems (15 percent) and issues with payment options (15 percent). However, around 34 percent of surveyed B2B representatives did not experience any issues with digital commerce channels.

Leading issues experienced by business-to-business (B2B) buyers on digital channels in Finland in 2022

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Release date

April 2022

Region

Finland

Survey time period

January to February 2022

Number of respondents

300 B2B buyers*

Method of interview

Telephone interview

Supplementary notes

*Managers or others in leading positions who are responsible for their companies' B2B purchases.

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