Share of media budgets invested in retail media worldwide 2022-2024

Published by Statista Research Department, Mar 13, 2024
During a 2023 survey, six percent of responding marketers from across the world stated they had invested 16 to 20 percent of their media budgets in retail media in 2022. In 2024, 28 percent of respondents were planning to invest this share of their budgets in retail media.

Share of media budgets invested in retail media according to marketers worldwide in 2022 and 2024

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Sources

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Release date

January 2023

Region

Worldwide

Survey time period

January 2023

Number of respondents

33 respondents

Supplementary notes

* Forecast.
The source does not provide information about the type of survey used.

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Statistics on " Digital retail media advertising worldwide "

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Overview

5

Key players

8

Marketer insights

4

Audience insights

7

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Topics

Digital retail media advertising worldwideAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba GroupThe Carrefour Group
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