Reasons for buying from Amazon.com.au over other retailers Australia February 2023

Published by Statista Research Department, Sep 22, 2023
In a survey conducted in February 2023 in Australia, around 63 percent of respondents indicated they had purchased from Amazon.com.au in the last 12 months because the product was cheaper on Amazon than from other retailers. 15 percent of those surveyed stated that Amazon Australia was their preferred retailer to purchase from.

Reasons for purchasing from Amazon.com.au over other retailers in Australia in the last 12 months as of February 2023

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Source

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Release date

March 2023

Region

Australia

Survey time period

February 2023

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

nationally representative OnePoll survey of Australian adult consumers who had shopped online in the previous 12 months

Supplementary notes

Original survey question: When you purchased from Amazon.com.au in the past 12 months, why did you purchase from here instead of another retailer?

Multiple answers were possible.

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Topics

E-commerce in AustraliaInternet in AustraliaSmartphone market in AustraliaFintech in AustraliaSupermarkets and grocery retail in Australia
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