In a survey conducted in February 2023 in Australia, around 27 percent of respondents said they had purchased skincare and makeup products online in the last 12 months through a non-direct brand retailer with physical stores and a website. Around 11 percent of those surveyed had purchased these beauty items directly through the brand's own website.
Share of retailers and marketplaces used to purchase skincare and makeup products online in the last 12 months in Australia as of February 2023
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Share of respondents
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Pattern. (March 1, 2023). Share of retailers and marketplaces used to purchase skincare and makeup products online in the last 12 months in Australia as of February 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/1385830/australia-retailers-and-marketplaces-used-to-buy-skincare-and-make-up-online/
Pattern. "Share of retailers and marketplaces used to purchase skincare and makeup products online in the last 12 months in Australia as of February 2023." Chart. March 1, 2023. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/1385830/australia-retailers-and-marketplaces-used-to-buy-skincare-and-make-up-online/
Pattern. (2023). Share of retailers and marketplaces used to purchase skincare and makeup products online in the last 12 months in Australia as of February 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/1385830/australia-retailers-and-marketplaces-used-to-buy-skincare-and-make-up-online/
Pattern. "Share of Retailers and Marketplaces Used to Purchase Skincare and Makeup Products Online in The Last 12 Months in Australia as of February 2023." Statista, Statista Inc., 1 Mar 2023, https://internal.statista.com/statistics/1385830/australia-retailers-and-marketplaces-used-to-buy-skincare-and-make-up-online/
Pattern, Share of retailers and marketplaces used to purchase skincare and makeup products online in the last 12 months in Australia as of February 2023 Statista, https://internal.statista.com/statistics/1385830/australia-retailers-and-marketplaces-used-to-buy-skincare-and-make-up-online/ (last visited June 18, 2024)
Share of retailers and marketplaces used to purchase skincare and makeup products online in the last 12 months in Australia as of February 2023 [Graph], Pattern, March 1, 2023. [Online]. Available: https://internal.statista.com/statistics/1385830/australia-retailers-and-marketplaces-used-to-buy-skincare-and-make-up-online/