Perceived AI impact on activities of DMOs worldwide 2023

Published by Statista Research Department, Mar 4, 2024
A 2023 study analyzed the activities where digital marketing organizations (DMOs) believe AI will have the most impact. While roughly half of surveyed DMOs believed that artificial intelligence would have a high impact on content creation, just a quarter of the sample said the same about web, app, and platform creation.

Perceived impact of artificial intelligence (AI) on activities of destination marketing organizations (DMOs) worldwide as of September 2023

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Release date

November 2023

Region

Worldwide

Survey time period

April to September 2023

Number of respondents

approx. 300

Special properties

destination marketers from DMOs, government departments, and chambers of commerce

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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