Satisfaction with AI travel recommendations in the U.S. and Canada 2023

Published by Statista Research Department, Jan 22, 2024

An August 2023 survey analyzed how leisure travelers in the United States and Canada were satisfied with generative artificial intelligence's (AI) recommendations. Overall, 45 percent of respondents reported being satisfied with AI's recommendation quality, and 39 percent of the sample mentioned being very satisfied.

Satisfaction with generative artificial intelligence's (AI) recommendation quality among leisure travelers in the United States and Canada as of August 2023

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Release date

October 2023

Region

Canada, United States

Survey time period

August 2023

Number of respondents

approx. 1,100¹

Special properties

leisure travelers who recently used generative AI

Supplementary notes

¹ Total survey sample. The source specified that 34 percent of respondents recently used generative AI for travel inspiration, planning, or booking.

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