Share of mobile operating systems Indonesia 2019-2023
Mobile phone market in Indonesia
Indonesia booked as one of the fastest growth of the global top-ten smartphone markets worldwide. While ranked as the fourth-largest market in the world, Indonesia offers potential for growth because of a young population and increasing mobile internet penetration. Additionally, stabilization of the Indonesian rupiah against the U.S. dollar strengthened overseas vendor’s investment confidence in the country.
Major mobile phone brands
Smartphone giants Oppo, Samsung, and Xiaomi dominate the current market. Both Oppo and Samsung retain the largest market share at nearly 40 percent combined. While these brands continuously offer a diverse range of smartphone models with advanced technologies, the adoption of 5G devices lags behind 4G due to limited 5G connectivity in the country. This may lead to cautious approach on 5G investments, but it is expected that 5G phone adoption will slowly increase along with the infrastructure development.