During a survey carried out among marketers in the United States, 46 percent of respondents stated that they believed paid advertising on social channels carried the highest brand safety risk. A third of respondents said that search ads had the highest risk for brands.
Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Broadcast media advertising spending in Finland 2022, by medium
- Premium Statistic Digital ad spend growth in Ireland 2023, by format
- Premium Statistic Digital ad spend in Sweden 2020-2021, by format
- Premium Statistic Digital ad spend in Finland 2022, by format
- Premium Statistic Digital marketing instruments used by companies in Russia 2022
- Premium Statistic Interactive ad tool use for branding and performance in Russia 2020
- Premium Statistic Consumer trust in advertising in Australia 2015, by format
- Premium Statistic Mobile ad spend in the U.S. 2027-2028, by format
- Premium Statistic Digital ad spend in France 2022, by format
- Premium Statistic Digital ad spend in Sweden 2022, by format
About the region
10
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic Digital ad platforms used by SMBs in the U.S. 2022
- Premium Statistic Advertising expenditure in the U.S. 2024, by medium
- Premium Statistic Growth of digital advertising revenue in the U.S. 2020-2022, by format
- Premium Statistic Digital media with fastest-growing importance for product discovery in the U.S. 2022
- Premium Statistic Digital ad spend growth in the U.S. 2023, by format
- Premium Statistic Share of digital in media budgets in the U.S. 2024, by format
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2022, by format
- Premium Statistic Google ad revenue growth in the U.S. 2019-2024
Selected statistics
2
Other regions
9
- Premium Statistic Digital advertising growth rate in Turkey 2014-2022
- Premium Statistic Ecuador: programmatic ad CPC 2018
- Premium Statistic Consumer trust in digital advertising in Australia 2013-2015, by format
- Premium Statistic Digital ad spend growth in Latin America 2021, by format
- Premium Statistic Colombia: programmatic ad CPC 2018
- Premium Statistic Argentina: programmatic ad CPC 2018
- Premium Statistic Ad technologies experimented with in Russia 2020
- Premium Statistic Digital advertising spending in India 2010-2015, by type
- Premium Statistic Share of digital media on the total advertising spending in Denmark 2007-2019
Related statistics
10
- Premium Statistic Ecuador: programmatic ad CPM 2018
- Premium Statistic Ecuador: programmatic ad CTR 2018
- Premium Statistic Digital advertising expenditure in Austria 2022, by format
- Premium Statistic Digital ad spend growth 2021-2026, by format
- Premium Statistic Change in marketing spending at UK companies 2023, by medium
- Premium Statistic Digital ad spend in North America 2022, by format
- Premium Statistic Smartphone video ad spend in the UK 2019-2020
- Premium Statistic Digital advertising expenditure in Denmark 2007-2019, by platform
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Complaints about digital advertising in the UK 2023, by ad location
Further related statistics
2
Further Content: You might find this interesting as well
MarketingCharts. (April 14, 2023). Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022 [Graph]. In Statista. Retrieved May 19, 2024, from https://internal.statista.com/statistics/921853/advertising-formats-brand-safety-risk-usa/
MarketingCharts. "Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022." Chart. April 14, 2023. Statista. Accessed May 19, 2024. https://internal.statista.com/statistics/921853/advertising-formats-brand-safety-risk-usa/
MarketingCharts. (2023). Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022. Statista. Statista Inc.. Accessed: May 19, 2024. https://internal.statista.com/statistics/921853/advertising-formats-brand-safety-risk-usa/
MarketingCharts. "Advertising Channels with Highest Brand Safety Risk According to Marketers in The United States in 4th Quarter 2022." Statista, Statista Inc., 14 Apr 2023, https://internal.statista.com/statistics/921853/advertising-formats-brand-safety-risk-usa/
MarketingCharts, Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022 Statista, https://internal.statista.com/statistics/921853/advertising-formats-brand-safety-risk-usa/ (last visited May 19, 2024)
Advertising channels with highest brand safety risk according to marketers in the United States in 4th quarter 2022 [Graph], MarketingCharts, April 14, 2023. [Online]. Available: https://internal.statista.com/statistics/921853/advertising-formats-brand-safety-risk-usa/